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We live in an increasingly commercial society relying on capitalism to define who we are. Out of control advertising has influenced a culture full of illusive ideals far out of reach for the majority of us. Advertising is an over 100 billion dollar a year industry. In just one day the average viewer comes into contact with over 2000 ads. The majority of these ads use stereotypical images that convey a very powerful message to the consumer.

Directions: Answer the following questions in complete sentences. Explain your answers.

1. What is the above photo selling? Is there an underlying message being conveyed in this photo?

2. What kind of influence do you think advertising has on you?

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