To learn how to identify the “voice” of a travel brochure.
To begin to write in the “voice” of a travel brochure.
To learn how to paraphrase notes into ones own words.
Materials : Computers with Internet access and Microsoft Word.
Procedure : Students are instructed to explore the following web sites in small groups of three:
All of the above web sites will provide the students with examples of travel web sites that can be viewed online.
After twenty minutes of exploration time, the instructor leads a discussion where the students are asked what they noticed about the travel brochure web sites. Focus is placed upon what the purpose of the writing appears to be, as well as the strategies that are used to make the country sound exciting and appealing. Students will be asked to identify in the discussion any persuasive strategies they noticed that the writers used. All student observations are charted on chart paper. This includes any specific words or phrases that continually pop up in the brochures.
For the remainder of the lesson, students are asked to refer to the notes they copied and saved in Microsoft Word in the previous lesson. Each small group will be responsible for taking one small section of notes they copied (e.g. climate, food, geographical landmarks), and translating it into the voice of a travel brochure. Groups are encouraged to use the travel brochure web sites as reference points.
Students are also asked to start thinking about which pictures that they've captured might be most appropriate for a brochure.
Evaluation : Each group is responsible for a single dense paragraph that will be suitable for their eventual finished product. The paragraph should read like it is from a travel brochure.
Follow-Up : After completing the four part unit, students should have enough information to create a China travel brochure. Groups will continue to use their notes and photos in Microsoft Word to construct a two page brochure where each page has two columns. When the brochures are finished, they will be printed off of the computers, and students will have the opportunity
to share their finished projects with one another.