The Art of Persuasion

Background Information

In persuasive writing, a writer takes a position FOR or AGAINST an issue and writes to convince the reader to believe or do something.

Persuasive writing is often used in advertisements to get the reader to buy a product. It is also used in essays and other types of writing to get the reader to accept a point of view. In order to convince the reader you need more than opinion; you need facts or examples to back your opinion. So, be sure to do the research!

One way that people learn about places, people, or things that they do not know is by reading about them. But what if they don't have time to read a whole book or they just want a quick overview of the subject? Businesses often use brochures to inform, educate, or persuade — quickly. They use a brochure to grab the readers attention and get them interested enough to want to know more.

 A travel brochure may show beautiful pictures of exotic places — making you want to visit that city or country.