Checklist for a Brochure about a Place


These are a few things to look for specifically related to brochures about a place. Not all will apply to your brochure.

• Does the brochure give enough information that the reader knows where to find this place? (Map, directions)

   

• Does the brochure tell what is significant about this place (historical importance, tourist attractions, famous residents, significant industries, etc.)?

   

• Are there interesting pictures? (Pictures with people are usually more effective but pictures of well-known landmarks or beautiful scenery can work with or without people in the photos)

   

• Are the pictures or clip art useful? Do they help to tell the story or do they just seem to be filling up space?

   

• Does the brochure make the reader want to visit this place (if that is the purpose of the brochure)?

   

• Does the brochure make the reader want to avoid this place (if that is the purpose of the brochure)?