STORY BOARD CHECKLIST
ÿ Main idea of the commercial is made clear.
ÿ Dialogue and/or written explanations are placed where appropriate (slogans, captions, etc.).
ÿ Storyline includes a clear reference to product and purchasing information.
ÿ Sequence of events is clearly illustrated or written out.
ÿ Commercial is presented in about 30 seconds.
ÿ All elements needed for the commercial are included.