|
Exceeds Expectations |
Meets Expectations |
Does Not Meet Expectations |
Score |
|
Points Earned |
3 |
2 |
1 or 0 |
|
|
Colors and Patterns
|
Enhance readability
|
Support readability
|
Detract from readability
|
|
|
Layout
|
Creatively enhances information
|
Balanced, uncluttered, adequate white space
|
Not balanced, cluttered, insufficient white space
|
|
|
Graphics/Photos
|
All graphics are engaging, enhance text
|
Graphics enhance text
|
Graphics do not enhance text
|
|
|
Titles and Subtitles
|
All titles and subtitles are clear, enhance readability
|
Most titles and subtitles are clear, enhance readability
|
Few or no titles or subtitles to clarify text
|
|
|
Text Size and Color
|
All text is clear and readable; a few changes in size and color
enhance understanding
|
Text is clear and readable; changes in size and color enhance
understanding
|
Some text is clear and readable; frequent changes in size and
color do not enhance understanding
|
|
|
Writing
|
Well written and organized, clear, easy to follow
|
Adequately written and organized, clear, reasonably easy to
follow
|
Poorly written and organized, unclear, hard to follow
|
|
|
Quality of Information
|
Product description is clear, complete, concise
|
Product description is mostly clear, could be a little more
concise
|
Product description is not clear, incomplete, not concise
|
|
|
Grammar and Spelling
|
No grammar or spelling errors
|
One grammar or spelling error
|
Many grammar and spelling errors
|
|