Content and Development

Organization

Voice and Audio

Conventions

High

Presents a clear central idea about the topic. Fully develops the central idea with insightful and relevant details.

Sustains focus on central idea throughout the writing.

A clear organizational strategy is present; there is evidence of a plan for presenting information.

Script is written with the audience in mind. It contains clear, precise vocabulary.

Rules of standard English usage are applied consistently; there may be minor errors in standard written English.

Sentences are constructed correctly;

Medium

Attempts to develop the main idea, but details presented may be general or the elaboration may be partially missing.

There is some evidence of an organizational strategy.

The progression of ideas may be simplistic, repetitious or somewhat random.

Phrasing may not be effective, and may be predictable or obvious.

Rules of standard English are usually applied; there may be a few errors in standard written English.

Sentences are usually constructed correctly; more sophisticated structures may not be attempted or done correctly.

Low

There is no clear central idea.

Details are absent or confusing.

There is no sense of focus.

Information is presented in random order.

May lack an introduction, body and conclusion.

Phrasing may be repetitive or confusing.

There is little sentence variety; reading is monotonous.

Rules of standard English usage are not applied; there are frequent and serious errors in standard written English.