Brochure Design
  by Diane Lufrano
 

Category: art

Grade: 6,7,8

Region: New York City

Aim:  To design and create a brochure using the computer

Motivation: Elicit from the students the various purposes of a brochure- namely, to:
inform, to educate, and or to persuade the reader. Brochures  must give enough
information to grab the readers interest from start to finish in a small amount of
space.

Resources: Computers, printer,{mac} brochures for reference,

Software: Photo shop,  or print shop

Materials: Scrap paper, pens

Development: Students will work in groups of three to design an original brochure
They will write about and create a brochure which describes a place {can be
historical, geographical etc.} organization {art network co., environmental
group, etc.} The brochure must include a title, the names of the authors
{students} text and visuals such as art or photos.

Procedure:                                                                                                                               1. Students brainstorm in groups about what they know about chosen topic.  Describe and write down what they already know.
2. Look at sample brochures to get ideas.  Identify a style they would like to use.
3. Research topics on the internet by using key words to find info on the web.
Pick out five interesting facts they feel would be significant in their brochure.
4. Write title, headlines and subheads.  Write descriptive text.
5. Sketch out rough ideas of how brochure should look.  Graphics can be chosen
from software on computer which should include clip art.  A scanner can be used
to scan photos or  art you may find elsewhere {magazine, etc.}
6. Try out different formats to fit your layout.  Try different variations on setting up your brochure to see what looks best and the most eye-catching.
7. Decide which fonts to use. A delicate typeface will not work with a brochure
for a tire company for example.  Use several fonts to create interesting designs with the letters.  Figure out what type of color scheme will compliment the
graphics.
8. Print final designs and fold as necessary.

Evaluation of the Lesson: Students will critique brochures and write a checklist.  They should be graded with the following criteria:
A. Does the brochure give the reader the information they set out to give them?
B. Are the graphics and colors working well with the typeface or do they look out of place? {too light or too dark etc.}  Are the pictures useful and help to tell the story?
C. Is the brochure organized and easy to follow?
D. Does it make the reader want to know more?
E. Is it neatly presented or is it sloppy and confusing to follow?